Thursday, March 17, 2011

From Beer To Blaze!

San Miguel Beer, one of the most storied PBA franchises, will change names and colors in time for the PBA Third Conference.

The soon-to-be-not-Beermen will be playing as Petron Blaze (which means they will be called the Blazers?).

However, I can't help but feel that the ugly head of economics and market rivalry has reared up in the PBA.



Why? Because this announcement comes on the heels of the news that Phoenix Petroleum, fast rising petroleum brand, has signified its intentions to take over the struggling Barako Bull franchise.

While there is no actual rule against competing brands having PBA teams, I don't recall any competing brands having PBA teams in the last 2 decades. So maybe it's an unwritten rule? A gentleman's agreement?

Especially since an advertising lockout is in place. And we know that the PBA is used mainly as an advertising tool. If Phoenix Petroleum can't advertise in the PBA because Petron has locked them out, would it really be worth it for Phoenix Petroleum to get a team?

I don't think so. So business trumps basketball. Such is the world.


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