The most common reason why companies buy PBA franchises is for the advertising mileage. When you have a team playing the country's "national" sport, you build tremendous goodwill, foster talkability and create awareness amongst the patrons and consumers, which you can parlay to a "brand in mind, brand in hand" strategy.Which is why I understand why teams like Coca Cola, San Miguel, Rain Or Shine, Ginebra, Alaska and other consumer-driven companies field teams. After all, the business world is a dog-eat-dog world and they have to do anything and everything to get a leg up on their numerous competitors. If having a team means people will buy your drink, paint, food or goods, so be it.
However, I am disturbed by the presence of companies who are veritable monopolies. Why would they need the advertising mileage? It's not like they have competitors to beat into the ground.
